ecommerce website build for john brooks industrial automation

With over 10,000 industrial products in their catalogue, John Brooks Ltd. needed a way to bring this data to their website - and to keep it up to date - with as little human effort as possible. Muli Mobile worked with John Brooks to provide a solution.

Challenge

  • Create a user-friendly ecommerce website experience for John Brooks’ relatively old-school clients

  • Populate the John Brooks website with details of thousands of products, and keep details up-to-date with as minimal effort as possible

Solution

  • Comprehensive planning of an Extract, Transform, and Load (ETL) process for importing product data (names, descriptions, images, stock, pricing) from a source database to the John Brooks website

  • Developed a Windows application which periodically runs the ETL, ensuring the website is continually kept updated with data in the source database

  • Enable e-commerce functionality to allow customers to purchase products directly from website

Return on Investment

  • Vastly reduced time of website data entry and maintenance

  • Search Engine Optimisation (SEO) improvements as a result of product pages being populated with relevant information, including product attributes, pricing, and descriptions

  • Increased visibility of products as customers are able to browse the entire John Brooks product catalogue online

  • E-commerce functionality allows customers to purchase products online, thus enabling the final step of the sales funnel

Our clients include:

Here’s what our clients say

“Muli Mobile was able to demonstrate it can be done with relatively little risk using proven mobile technologies”
— Countdown Supermarkets
“From the outset, Muli Mobile has oozed professionalism. Great communication style, coupled with extra smart people and the willingness to help educate and inform.”
— Jasons Travel Media
“Muli Mobile did an impressive job building the intricacies of our internal systems into one neat mobile package”
— GO Rentals
“Muli Mobile was exactly what we need in a development partner. I most appreciated the ease of communication with the team. They were great listeners, highly responsive, and spoke to me in laymen terms. This allowed us to turn our ideas into a high functioning app with minimal cost and time.”
— WORK the ROOM

Some of our work

We work on all app platforms