iBeacons - an opportunity to greet, inform and convert customers

iBeacons - an opportunity to greet, inform and convert customers

iBeacons enables marketing to extend a warm greeting through customers' phones when they walk through the door of a museum, or automatically open a commuter's pre-purchased pass as an iBeacon-enabled bus approaches, or present additional information about an Ultra HD television set a customer stopped to admire in-store - as well as a "buy now" button.

Indoor navigation for business - overview

Indoor navigation for business - overview

Computer aided indoor navigation is within reach. The only thing stopping indoor navigation services from gaining popularity is the wide-spread availability of suitable technology. With a de facto indoor positioning technology standard now emerging, this hurdle is within striking distance.