Jasons Travel Media CHOSE MULI MOBILE AS ITS MOBILE Application Support and Optimisation PARTNER
Travel marketing company Jasons Travel Media asked Muli Mobile to maximise the value of its investment in the mobile application platform.
CHALLENGE
- Missed opportunities due to incomplete view of mobile application user behaviour
- Technical issues leftover from legacy vendor
SOLUTION
- Established a platform for tracking and measurement of business metrics on Jasons Travel's mobile applications
- Analysed user behaviour and optimise the mobile conversion funnel
- Transitioned apps to Muli Mobile's enterprise-grade testing regime, including integration and regression testing of all functionality across all applicable platforms and devices
RETURN ON INVESTMENT
- Significant improvement in the App Store ratings from improved app quality and user experience
- Increase in the number of app installs and usage sessions
- Improved ability to sell due to an improved view of user behaviour
“From the outset, Muli Mobile has oozed professionalism. Great communication style, coupled with extra smart people and the willingness to help educate and inform.”
