Gearing Up for Launch Day: Mastering the App Store Nitty-Gritty

Welcome back to "The Secrets to Conceptualising, Designing, and Creating a Mobile App for 2024".

Quick overview of the series so far:

  1. Introduction: Why 2024 is the Golden Year to Create an App

  2. How to Validate Your App Idea

  3. Choosing the Right Tech Stack

  4. Pre-Launch: Building a Community of Superfans

Today we will be talking about launch day.

The countdown is on! Your app is almost ready for its big debut. But before you hit that "publish" button, there are crucial details to take care of to ensure a smooth launch on the Google Play Store and Apple App Store. Let's dive into the essentials:

1. Crafting Your App Store Presence

  • App Icon: The First Impression: Design a captivating icon that stands out in the sea of apps. It should clearly represent your app's essence and be visually appealing.

  • Screenshots: Show, Don't Tell: Capture your app's best features with high-quality screenshots. Highlight key functionalities and make users want to download immediately.

  • Descriptions that Sell: Write a concise and compelling description that explains your app's value proposition. Use keywords strategically to boost discoverability.

  • Videos: Action Speaks Louder: An app preview video is a fantastic way to showcase your app's features and user experience in a dynamic way.

2. Pre-Launch Polish

  • Final Bug Hunt: Conduct rigorous testing across different devices and operating systems. Iron out any glitches to ensure a flawless user experience.

  • Beta Feedback: Consider a beta testing phase with a select group of users. Gather their insights to identify potential pain points and areas for improvement.

  • Compliance Check: Carefully review the guidelines for both the Google Play Store and Apple App Store to avoid any last-minute rejections or delays in the approval process.

3. Mastering the App Store Submission

  • Developer Accounts: You'll need active developer accounts on both platforms. Be prepared for any associated fees.

  • Metadata Matters: Pay attention to categories, keywords, and age ratings. Optimised metadata will help the right people find your app.

  • The Review Process: Familiarise yourself with the review processes of both app stores. Apple's process is generally more stringent and can take longer.

Bonus Tip: Localise for a Global Reach

If you're targeting multiple markets, consider translating your app listings, screenshots, and descriptions into different languages. This makes your app accessible to a much wider audience.

Launch Day Checklist

To avoid any last-minute panic, create a detailed launch day checklist. This should include:

  • Submitting your app to both stores (with enough lead time to factor in review periods)

  • Preparing your press kit or outreach materials

  • Scheduling social media announcements

  • Mobilising your community of early adopters and superfans

Remember, a successful launch is the culmination of careful planning and attention to detail. By following these steps, you'll increase your chances of a smooth takeoff and give your app the best possible chance of soaring to new heights!

Our clients include:

Here’s what our clients say

“Muli Mobile was able to demonstrate it can be done with relatively little risk using proven mobile technologies”
— Countdown Supermarkets
“From the outset, Muli Mobile has oozed professionalism. Great communication style, coupled with extra smart people and the willingness to help educate and inform.”
— Jasons Travel Media
“Muli Mobile did an impressive job building the intricacies of our internal systems into one neat mobile package”
— GO Rentals
“Muli Mobile was exactly what we need in a development partner. I most appreciated the ease of communication with the team. They were great listeners, highly responsive, and spoke to me in laymen terms. This allowed us to turn our ideas into a high functioning app with minimal cost and time.”
— WORK the ROOM

Some of our work

We work on all app platforms