Market validation, startup guidance, product planning and development, user acquisition, and support all in one platform

Whether you are an entrepreneur with a fresh idea, a challenger brand planning to shake up the market, or an established business wishing to innovate, building an app is not where the journey begins.

In order to build the right app, to address the business problem, to solve the user pain points, it is imperative to make informed decisions about the project from the very beginning. It starts with validating your idea, and whittling down a list of unknowns to come up with the most appropriate, laser-focused plan.

It starts with your idea

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1. PROTECT YOUR IDEA

First, we protect your Intellectual Property with a Non-Disclosure Agreement.

2. CONCEPT ASSESSMENT

We give you an honest appraisal of your idea, its technical feasibility and market prospects.

2A. STARTUP GO!ᵀᴹ WORKSHOP

If you are a startup seeking angel/seed investment, Muli Mobile’s Startup Go!ᵀᴹ workshop is the fastest way to succeed by familiarising yourself with the angel investment landscape, preparing for investors’ questions about your fledgling business, creating a killer pitch and learning how to avoid fundraising pitfalls.

3. RAPID CONCEPT WORKSHOPᵀᴹ

Together we define your product strategy, plan for user acquisition and retention, mitigate risks and ‘properly’ prepare you for development. All informed by a market expert from our Worldwide Market Experts Networkᵀᴹ and supported by our cloud-based system for maximum agility and transparency.

4. FLEXIBLE AGILE DEVELOPMENT

Our expert product development team tracks progress to plan, accepts changes against remaining budget, and delivers the best version of your vision. All overseen by a dedicated Success Manager and supported by our cloud-based system, where you can track progress at any time from anywhere in the world.

5. SUPPORT

Software is always evolving and can always be improved. We stay with you for the long haul.

6. GROWTH

If you have a marketing budget, our global network of growth hackers can drive upwards of 10K downloads per week in any market worldwide.

START A PROJECT

What stage are you at?

Idea Only

Completed Some Validation

Seed/Angel Funding Acquired

Business Requirements Known

Complete Software Requirements Known

Rescue a Troubled Project

If you work for an organisation, please enter the name here.

Tell us about your project

🔒 Would you like a Non-Disclosure Agreement sent to you?

An NDA protects your intellectual property.

Your Details

First Name

Last Name

Phone Number

Email Address

What happens next

Speed is of the essence. One of our team members will review your project submission, formulate a plan forward and call or email you as soon as possible. Payment is not required at this stage.

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Our mission: CREATE THE WORLD’S FIRST INNOVATION-AS-A-SERVICEᵀᴹ PLATFORM

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How does an app get created?

Creating an app worth using takes a team of professionals.

Conceptual design

We create wireframes and/or a high-fidelity prototype.

User Experience design

A lot of careful thought goes in to the UI / UX to make sure users get the best possible experience.

Engineering

Our team of software engineers brings the designs to life and tests everything a minimum 3x over.

Marketing

Marketing is much more precise and skillful now than it has ever been. With conversion tracking and campaign optimisation you’ll know what works and what doesn’t.

Frequently asked questions

Why use the innovation-as-a-serviceᵀᴹ (iaasᵀᴹ) platform?
Quite simply because 66% of software projects fail to get completed on-time, on-budget or to meet the original business intent. Building a successful app is not just about software development. At Muli Mobile we have distilled our 10 years of experience into a holistic product development process - from idea validation, startup assistance, verifying business needs, product planning to engineering and growth. This entire process is made secure, efficient, agile, transparent and accessible with our Innovation-as-a-Serviceᵀᴹ platform.
How much does it cost and how long will it take?
We don’t know until we understand your plans — kind of like building a house. Typical costs are from $10K in two weeks to orders of magnitude higher, depending on the complexity, the level of innovation required and other factors.
Is my idea safe with you?
We take intellectual property very seriously. Our adviser Bill Wilson, former chairman of the Reserve Bank of New Zealand, helped design our procedures for protecting proprietary knowledge. Your idea will be protected by our Non-Disclosure Agreement from the beginning.
What happens after my app is finished?
We offer a comprehensive warranty period to ensure you are up and running. Most clients ask us to work on follow-up projects. We also offer continuous technical support and lean start-up support plans.
Do you do marketing also?
Yes! Marketing is one of our strengths. Tap into our global network of professional digital marketers who will use every resource at their disposal - social, search ads, SEO, inbound marketing to reach your goals in every market you want to compete in. We call them growth hackers.
Will you help me raise capital?
Unfortunately, we are not a capital investment organisation. We specialise in creating your product, and leave the job of investing capital up to professional investors. We do know what investors look for, and our Startup Go! workshop can help you get the capital you need.
How good is your team?
We hire only the best and we do not fill a position until we find the right candidate. Our engineering hires go through 5 rounds of formal assessments. Our Worldwide Market Experts Networkᵀᴹ are the best in their business and are invited exclusively based on their track record of achievement.
What have you worked on?
Have a look at our work and case studies here.